More than 90% of marketers believe Account-Based Marketing is essential. And of those practicing ABM, 96% are seeing remarkable results. It’s time you found out why and how. Join Virtual Marketing Innovation Summit to discover the latest trends in ABM. Let's do this!
In 2016, over 600 B2B Marketers became ABM certified. With interest in ABM spiking and the ongoing evolution of the practice, this year we will offer two ABM Certification courses: Foundations and Advanced. Those newer to ABM can focus on the what, why, and considerations for rolling out an ABM strategy. Marketers already applying ABM to their marketing strategies can dig into the how to’s of a winning ABM strategy to help improve their current programs.
Recommended for marketers that are new to ABM and looking to understand the fundamental components of an ABM strategy.
Laying the groundwork of an ABM strategy. Course topics include:
Recommended for marketers who have already embarked on an ABM strategy and are looking to improve performance and scale their efforts.
Implementing and scaling the success of your ABM strategy. Course topics include:
These workshops will provide in-depth education to Demandbase customers under two separate tracks, Advertising and Marketing Technology.
Mark PhillipsDigital VP, McKinsey & Company
Chris GolecFounder & CEO, Demandbase
Peter IsaacsonCMO, Demandbase
Alison WagonfeldVP Marketing, Google Cloud
Rohit PrabhakarHead of Digital Marketing & Technologies, McKesson
Jessica FewlessSr. Director, Field & Partner Marketing, Demandbase
Thimaya SubaiyaSVP, Marketing & Operations, Salesforce
Craig RosenbergChief Analyst & Co-Founder,
Patrice GreenePresident, Inverta
Eric MartinVP of Customer Experience Marketing,
SAP North America
Kristina McMillanDirector of Research,
Matt HeinzPresident, Heinz Marketing
Christopher PennVP, Marketing Technology,
Chris BondhusSr. Director, Demand Generation,
Sally DubyGeneral Manager, West,
The Bridge Group, Inc.
Barry AngenySr. Director, Integrated Media - Brand Advertising,
SAP Global Marketing
Laura DrakeSVP Global Field & Partner Marketing,
Erica ShortGlobal Account-Based Marketing Manager,