Register now for The Marketing Innovation Summit

the ABM Event of the Year

April 5-6, 2017|Pier 27, San Francisco

Register Now

It’s your turn to get results like never before.

More than 90% of marketers believe Account-Based Marketing is essential. And of those practicing ABM, 96% are seeing remarkable results. It’s time you found out why and how. Join more than 700 of your fellow B2B marketers along the San Francisco Bay to discover the latest trends in ABM at this seminal industry event. Let's do this!

Event Highlights

Insights from 20+ B2B thought leaders and ABM experts

Networking with 700+ tech-savvy marketers from around the world

ABM certification offered at two levels: Foundations and Advanced

Keynote by Dear World Founder and unique portrait opportunity


From structured educational sessions to relaxed social gatherings, we’ve packed even more value into the agenda for 2017.

View the full agenda

Day 1
Wednesday, April 5
9:30 AM
5:00 PM
ABM Certification: Foundations & Advanced tracks
Become a certified ABM expert! Choose between two tracks: Foundations and Advanced. These courses offer practical guidance for creating a winning ABM strategy that drives business results. Get more details.
5:00 PM
7:00 PM
Welcome Reception
Join marketing peers from leading and emerging brands to enjoy artisan cocktails and hors d'oeuvres along the breathtaking San Francisco waterfront.

Day 2
Thursday, April 6
8:00 AM
8:45 AM
Fuel-up with fellow attendees on a healthy gourmet breakfast.
9:00 AM
10:30 AM
Kick-start the day with inspiration from luminary speakers that will stimulate your sense of innovation and spark new ways of thinking.
10:45 AM
12:30 PM
Track Sessions
This year's session line-up includes innovative success stories from B2B leading brands, as well as insights from industry thought leaders and ABM practitioners.
12:30 PM
1:45 PM
Talk shop with like-minded B2B marketers while you enjoy a gourmet lunch.
1:45 PM
3:30 PM
Track Sessions
Continued sessions led by top industry minds and ABM experts.
3:30 PM
5:15 PM
Hear from an outstanding not-be-missed lineup of closing keynotes that will leave you inspired.
5:15 PM
7:15 PM
Closing Reception
Close out the 2017 event in style with world-class cocktails and cuisine.


This year's roster of speakers promises to deliver powerful, practical insights that can help you close deals faster and build your brand.
Additional speakers to be announced soon.


Mark PhillipsDigital VP, McKinsey & Company

Robert FogartyFounder, Dear World

Laura IpsenGM & SVP, Oracle Marketing Cloud

Jake KnappDesigner and Author of “Sprint”

Chris GolecFounder & CEO, Demandbase

Peter IsaacsonCMO, Demandbase


Sydney SloanCMO, Alfresco

Rohit PrabhakarHead of Digital Marketing & Technologies, McKesson

Alison WagonfeldVP Marketing, Google Cloud

Matt SenatoreService Director, Account-Based Marketing, SiriusDecisions

Thimaya SubaiyaSVP, Marketing & Operations, Salesforce

Craig RosenbergChief Analyst & Co-Founder,

Patrice GreenePresident, Inverta

Eric MartinVP of Customer Experience Marketing,
SAP North America

Kristina McMillanDirector of Research,

Matt HeinzPresident, Heinz Marketing

Christopher PennVP, Marketing Technology,
SHIFT Communications

Chris BondhusSr. Director, Demand Generation,

Sally DubyGeneral Manager, West,
The Bridge Group, Inc.

Barry AngenySr. Director, Integrated Media - Brand Advertising,
SAP Global Marketing

Laura DrakeSVP Global Field & Partner Marketing,
CA Technologies

Erica ShortGlobal Account-Based Marketing Manager,
CA Technologies



Pro-Marketer Pass(two days)

  • Foundations or Advanced ABM Certification
  • Welcome Reception
  • Keynotes and Track sessions
  • Closing Reception

Day Pass(one day)

  • Welcome Reception
  • Keynotes and Track sessions
  • Closing Reception


Day: Pier 27

Demandbase is thrilled to once again host the Marketing Innovation Summit at the beautiful San Francisco Cruise Terminal. Conveniently located on the waterfront, Pier 27 offers panoramic views of the San Francisco Bay and skyline. This state-of-the-art venue provides ultra-modern amenities and plenty of light and open space for learning and networking.

The lobby at Le Meridien San Francisco.
Night: Hotel Vitale

With stunning bay views, a fitness center and proximity to Pier 27, Hotel Vitale brings the best of San Francisco to your doorstep. Rooms are offered at a discounted rate of $355 per night if booked by March 10. Reservations can be made online during the registration process.


Getting your brand in front of more than 700 tech-savvy marketers has never been easier. Become an official sponsor of the Marketing Innovation Summit for B2B and share the spotlight with fellow innovators. For more details, contact us today.


Let's Do This!