More than 90% of marketers believe Account-Based Marketing is essential. And of those practicing ABM, 96% are seeing remarkable results. It’s time you found out why and how. Join more than 700 of your fellow B2B marketers along the San Francisco Bay to discover the latest trends in ABM at this seminal industry event. Let's do this!
In 2016, over 600 B2B Marketers became ABM certified. With interest in ABM spiking and the ongoing evolution of the practice, this year we will offer two ABM Certification courses: Foundations and Advanced. Those newer to ABM can focus on the what, why, and considerations for rolling out an ABM strategy. Marketers already applying ABM to their marketing strategies can dig into the how to’s of a winning ABM strategy to help improve their current programs.
Recommended for marketers that are new to ABM and looking to understand the fundamental components of an ABM strategy.
Laying the groundwork of an ABM strategy. Course topics include:
Recommended for marketers who have already embarked on an ABM strategy and are looking to improve performance and scale their efforts.
Implementing and scaling the success of your ABM strategy. Course topics include:
These workshops will provide in-depth education to Demandbase customers under two separate tracks, Advertising and Marketing Technology.
Mark PhillipsDigital VP, McKinsey & Company
Robert FogartyFounder, Dear World
Laura IpsenGM & SVP, Oracle Marketing Cloud
Jake KnappDesigner and Author of “Sprint”
Chris GolecFounder & CEO, Demandbase
Peter IsaacsonCMO, Demandbase
Sydney SloanCMO, Alfresco
Rohit PrabhakarHead of Digital Marketing & Technologies, McKesson
Alison WagonfeldVP Marketing, Google Cloud
Matt SenatoreService Director, Account-Based Marketing, SiriusDecisions
Thimaya SubaiyaSVP, Marketing & Operations, Salesforce
Craig RosenbergChief Analyst & Co-Founder,
Patrice GreenePresident, Inverta
Eric MartinVP of Customer Experience Marketing,
SAP North America
Kristina McMillanDirector of Research,
Matt HeinzPresident, Heinz Marketing
Christopher PennVP, Marketing Technology,
Chris BondhusSr. Director, Demand Generation,
Sally DubyGeneral Manager, West,
The Bridge Group, Inc.
Barry AngenySr. Director, Integrated Media - Brand Advertising,
SAP Global Marketing
Laura DrakeSVP Global Field & Partner Marketing,
Erica ShortGlobal Account-Based Marketing Manager,
Demandbase is thrilled to once again host the Marketing Innovation Summit at the beautiful San Francisco Cruise Terminal. Conveniently located on the waterfront, Pier 27 offers panoramic views of the San Francisco Bay and skyline. This state-of-the-art venue provides ultra-modern amenities and plenty of light and open space for learning and networking.
With stunning bay views, a fitness center and proximity to Pier 27, Hotel Vitale brings the best of San Francisco to your doorstep. Rooms are offered at a discounted rate of $355 per night if booked by March 10. Reservations can be made online during the registration process.
Getting your brand in front of more than 700 tech-savvy marketers has never been easier. Become an official sponsor of the Marketing Innovation Summit for B2B and share the spotlight with fellow innovators. For more details, contact us today.